FACT: Some people are conflicted about hiring an internet marketing consultant. Why?Everyone knows that internet marketing consultants help businesses expand their visibility and advertise online. This increased visibility means more conversions and sales, which of course means you’re making more money. And yet, some people are not confident that it’s a great idea to hire an internet marketing consultant now!This is because there are several internet marketing consultant myths out there that have got people worried. Just think about it… these empty myths are keeping people from making a phenomenal investment in their business.Here’s the truth – These are only myths. They are no reasons not to invest in your business today.1. “Local Business Doesn’t Benefit from Internet Marketing”All businesses can benefit from internet marketing – especially local businesses. Because many people have believed this to be true in the past, the market is still very open! Now is the best time for you to get on the internet!Additionally, any expert will agree that local searches are more likely to lead to sales – and to profits for you! So with these facts in mind, why wouldn’t you add internet marketing to your business plan.2. “I got internet marketing help a couple years ago. That stuff still works.”Digital marketing is a time-sensitive field. Because technology changes so quickly, and there are new tools, metrics, and systems every day, it’s important to keep your information up-to-date. A successful internet marketing consultant keeps up with the changes, and has the how-to to make sure your marketing continues working in a changing online environment.3. “Social Media is a Waste of Time”Social media marketing is one of the ways to market your business online. Because it can take up a lot of time and energy and not provide great results if it’s done poorly, people think there is no way to make social media marketing profitable. They are sorely mistaken.As a matter of fact, social media marketing can be incredibly profitable, and make you a lot of extra sales. When it’s done properly, your full-service consultant will take care of all the details, so that you may choose to interact on social media as much or as little as you wish – and you’ll love it!4. “I got ranked on the search engines once already”Search engines are businesses too – they’re always revealing new algorithms for judging how to rank your web properties in the search results. What this means is that even if you have been ranked very well in the past, that ranking is fleeting. Your old tactics may fail you some day – and that day could be coming very soon! That’s a thought that scares you, isn’t it.STOP and ask yourself this key question: do you really want to worry about this, or would you rather let an internet marketing consultant, who is expertly trained and has experience with the changing demands of internet marketing, take care of your web presence?5. “Asking people for their e-mail addresses is a bad idea.”Some people are terrified that if they hire an online marketing consultant, they will be forced to ask people for their e-mail addresses against their will. They are devastatingly worried that this will scare away their potential customers.Here’s the truth: it won’t. People are very willing in this day and age to enter their name and e-mail address to a form. What is important is that you treat those names right once you have them. Talk to your contacts often, send them things they will love, and they will love you back!6. “It’s too expensive”This is flat-out, plumb-crazy WRONG. Find an internet marketing consultant who will charge you fairly, and remember the return on investment that you will get. Ensure that your consultant reports on that return, and you will be confident and assured that you’ve made the correct decision.Now finally you are free of these senseless myths, just like everyone else. At last you may hire a phenomenal internet marketing consultant, who can kick your competitors right off the front page of Google.
The advent of the Internet has totally changed the way we communicate and how we research & buy products; it’s made shopping easy. Instead of going to different brick & mortar stores to purchase (often from the limited choices), one can browse through many websites quickly, right on their computer or cell phone. When it comes to shopping for automobiles, the first place potential buyers go is the Internet and then visit their local dealership.To better understand the latest trends in online car shopper behavior, consider the following statistics:• According to PEW Research, almost three out of four U.S. adults use the Internet. It is an amazing resource for many people to do product research and purchase as it is a hassle-free approach to shopping.• More and more individuals are using the Internet to research vehicles. Almost 90 percent of consumers use the Internet to research vehicles – Capgemini Cars Online Study 2009/2010.• According to the J.D. Power and Associates, 68 percent of used-vehicle buyers and 77 percent of new-vehicle buyers use the Internet in their shopping process.• According to National Automobile Dealers Association (NADA), nearly 90 percent of car buyers today are using the Internet to help make their purchasing decisions.• Investments have been steadily increasing over the past few years in Internet marketing. According to a survey from Autobytel, 93% of dealers have increased their online marketing budgets in the last five years – more than half (56%) have increased their online marketing budgets by 50% or more.These numbers clearly show that it’s more important than ever for auto dealers to have an online presence. Despite this, some auto dealers still dedicate only a fraction of their advertising budgets to online marketing.Advantages of Internet marketing over traditional marketing
A dealership that does not use Internet marketing is more likely to lose all these important prospective buyers. If you are one of them, consider the following reasons why you should choose web marketing over traditional marketing.One-to-one approach
Using Internet marketing, a dealer can send marketing messages personally to the targeted user. When a prospective buyer browses through the Internet, he/she typically goes through the sites online and refers to the products and services offered. This enables him or her to communicate personally with the dealer. This way a dealer can maintain direct contact with prospective buyers.Appeal to specific interests
Unlike traditional marketing, which reaches out to a broad demographic, web marketing appeals to specific target audience or interests of people. Dealers can post advertisements and boost their websites with full knowledge that the audience is interested in.Improved Return on Investment (ROI)
Auto dealers spend hundreds (sometimes even thousands of dollars) on traditional advertising methods such as TV, radio, and print. They still do not have any precise way to measure whether their target audience is paying attention or not. When it comes to Internet marketing, a dealer can accurately target an audience and measure the visitors without spending much. This means, a dealer can get improved ROI using online marketing. A survey from Autobytel shows that Internet has provided highest return on investment (ROI) for auto dealers over the last 5 years. Almost 8 in 10 (79.5%) of the survey respondents reported that Internet has been their highest ROI. In contrast, only 7.5% (TV), 6.5% (newspapers), and 2.5% (radio) of respondents ranked traditional media as first.Cost effective
One of the best things about Internet marketing is that you don’t need a large investment to get started. It is very economical and fast way to promote a dealership. This is not the case with traditional marketing, which is very expensive and takes more time to show results. When compared to the ratio of cost against the reach of the target audience, web marketing is many times inexpensive than the traditional marketing. With a small fraction of traditional marketing budget, a dealership can reach a wide audience.24/7 advertising
A dealer can promote a vehicle or service 24 X 7 x 365 using Internet marketing, which is not possible in traditional marketing. The moment a dealer implements an online marketing campaign, the dealership’s products or services will be on the air 24 hours a day, 7 days a week. This medium allows consumers to research and purchase products and services at their own convenience and comfort. This advantage of appealing to consumers can bring in quality results quickly.Makes you go global
The main advantage of Internet marketing is its ability to make your dealership global. By advertising on the Internet, a dealership can capture the attention from people all over the world. Without any additional cost, a dealership can promote its products or services globally. Traditional marketing consumes a lot of time and is very expensive way to go global.Geo targeting
Auto dealers can effectively leverage Internet marketing medium as it allows ads to be targeted very precisely to the search location – helps to target a specific geographical location. A dealer can target a specific city, state or a country. Though it has no geographical limits, a dealer can restrict services to certain locations.Given the latest trends in car shopper behavior and advantages over the traditional media, it is essential for car dealers to re-evaluate their advertising strategies and focus more on Internet marketing.
The availability of the internet has made it possible for online businesses to surface. Before the internet became widely used, people will have to go through different challenges just to get some simple things done. For instance, without the internet, paying bills can be so arduous. You may have to travel, endure traffic jam, wait in line and if you get really doomed, you may have to deal with irate personnel just to pay some bills. Paying bills is actually just one of the transactions that can be quite stressful and consumes a lot of time and energy.As we try to make the most of using the internet, paying bills and all the other grueling chores have become much easier and even much more fun. Nowadays, you can find services online that allow you to pay bills, make reservations, shop, order or inquire with a click of a button. Furthermore, the internet is also very a cost effective means of communication. There are several online services that allow people to communicate with each other very cheaply and very clearly. These could be in the form of making plain audio or video calls, chat or email messaging. This convenience and inexpensiveness is provided by no other technological advancement than the internet.Undeniably, the consumers reap the best benefits of using the internet. Nevertheless, we cannot deny the fact that the business world is also getting their share of benefits from it. If you try searching the web for jobs, you may be amazed at the huge number of online jobs available today. Apart from that, we may have heard of some online businesses making it really big.The success that many people enjoy through online jobs and online businesses has provided an inspiration to many people to work online or to create their own online business as well. Now that many people have become enticed and probably reliant to the internet, it is a very good chance to join the race. The only predicament here is as to how you are going to pull this out given the fact that you have thousands of competitors. To answer this problem, below are some ideas that can help you succeed online.First, learn about internet marketing. Internet marketing is the newest way to sell your product or the service that you are offering. The idea follows the same idea followed in traditional marketing but internet marketing is a timelier, less costly and more effective way to market your business today. To learn about the different internet marketing strategies, be sure to read. Read materials such as the eformula review or tips to an effective internet marketing campaign. Read all the materials that you can possibly find online about internet marketing. Learn from these materials, and get the right knowledge that you need in creating the best internet marketing campaign.The second advice is to focus yourself on how you will be noticed by the millions of people in the online world. The idea comes in 3 simple steps and these are to research, to strategize and to monitor.Researching should help you find and gather the information that you need. These should include some information about your target market, you competitors and the things going on around your business. You should be able to identify points like what are the most popular places that your target market hangs around, what are the schemes that your competitors are doing, and what is the latest trend in the online world today. You can make use of discussions, reviews like the eformula review and other researches made by other people to gather your data.Once you already have your data, you can now start planning. In planning, you will have to choose among the different internet marketing strategies. It may include email marketing, SEO techniques, advertising, press releases, blogging, video marketing and many more. Try to choose the most appropriate internet marketing strategy that will not only give you a better rank in search engine results, but will also make you very popular in the online world.After you have planned and executed your plans, never forget to monitor. The factors that you should monitor are the results of your internet marketing scheme. You should be able to evaluate or distinguish the changes it has made for you. By monitoring, you may be able to find out the good and bad points of your internet marketing scheme. By knowing these points, you will be able to do the right changes if needed, or to keep on using the internet marketing strategy that you are using.